Burberry was founded when 21 year old Thomas-Burberry, a former apprentice to a country draper, opened an outfitters shop in Basingstoke, Hampshire, England. Business thrived.
Became known as an ’emporium’ with an increased focus on the development of outdoor wear for local residents and visiting sportsmen who frequented the store.
Thomas invented gabardine – a breathable fabric made using an innovative process whereby the yarn was waterproofed before weaving. This fabric was not only water-resistant but also extremely durable.
A patent was taken out on the breathable fabric (gabardine)
Thomas opened his first shop in London at the Haymarket, now the corporate headquarters.
He was commissioned by the War Office to design a new service uniform for British officers.
1. The Burberry -Equestrian-Knight-logo was developed and registered as a trademark in.
2. This decade also saw the opening of stores in Paris and New York.
The Norwegian explorer, Captain Roald Amundsen, was outfitted by the brand when he became the first man to reach the South Pole on December 14. Amundsen left a gabardine tent to inform Captain Scott of his successful mission.
After Amundsen reached the South Pole, Ernest Shackleton was determined to be the first explorer to cross the Antarctic continent from coast to coast. He too was outfitted by Burberry in his expedition.
The Check was registered as a trademark, and introduced as a lining to the TrenchCoat. Soon the red, camel, black and white check became synonymous with the brand.
He also played an important part in aviation, producing specially designed garments for aviators. A.E.Clouston and Mrs Betsy Kirby Green made the fastest flying time to Cape Town from London. This air race was won by the pair in a De Havilland DH88 Comet sponsored by Burberry.
Burberry was first awarded the Royal Warrant from Her Majesty the Queen.
The Check trademark design was applied to umbrellas, luggage and scarves.
Burberry opened a New York flagship store at East 57th Street.
In the 1980s
Complemented the New York flagship store by openings in San Francisco; Chicago; Boston; Philadelphia; Washington DC; Troy, Michigan; Manhasset, New York; Short Hills, New Jersey and Costa Mesa, California.
Under a new management team, Burberry began to revitalize the brand with new design collections, new product ranges and a distinctive new advertising campaign.
Burberry staged the first catwalk show in February of that year for its collections during London Fashion Week and was honored as a British Classic Design Collection of the year.
1. Burberry was again honored by the British Fashion Council in both the Classic and Contemporary design categories.
2. Burberry-Touch, the new fragrance for men and women was launched.
3. The worldwide flagship opened on New Bond Street in London’s West End. The design and ambience reflects the new spirit of Burberry, the original luxury brand.
The company was once again honored by the British Fashion Council in both the Classic and Contemporary design categories.
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