History and background of Ralph Lauren. “The first image-maker”, according to New York magazine, Lauren is one of the fashion industry’s biggest hitters. But Lauren studied business science and served his time in the army before breaking into fashion.
Lauren’s empire was founded in 1967, after he opened his first ever tie shop, with no formal design training. Next came menswear and, in 1971, Lauren introduced his women’s label. The chic, preppy look of his designer collections is now complemented by the whole gamut of sportswear, casualwear and home furnishings.
Ralph Lauren Perfume and Ralph Lauren Cologne
Though he did not partake in any formal design training and started his career in fashion as a salesman, Ralph managed to grow his necktie business into a billion-dollar empire, and his wares are forever identified with the sporty and preppy lifestyle . After dropping out of business school and serving in the Army, Lauren worked for Brooks Brothers before securing financial backing to open his store, Polo Ralph Lauren, in 1967 at the age of 28. Within two years, he was able to open his own boutique within Bloomingdales, and by 1971, he had a standalone store in Beverly Hills. In the following years, the brand grew considerably, and it now operates as the Ralph Lauren Corporation. Though “Polo” was dropped from its name, the Polo line remains the flagship brand of the company, and its clothing offerings span from sportswear to formal wear and reflect a classic American style tied in with a rugged, outdoorsy image. The main logo of the company is still a polo pony with or without a polo player.
More than just clothing falls under the Lauren brand. Fragrances for both men and women have become an important part of the line. Starting in 1978, Ralph Lauren partnered with L’Oreal to launch the first Ralph Lauren fragrance. The iconic Ralph Lauren cologne, named Polo, is a sharp, woody fragrance that has become one of the best-selling and most recognized colognes in history. Their first Ralph Lauren perfume for women, Lauren, is an equally memorable scent. This first Ralph Lauren perfume for women gained popularity with its fruity notes blended with rich exotic florals. Other popular men’s colognes include the Big Pony series, Sport, Safari, Romance, and Explorer. Popular women’s perfumes include the Ralph and Romance series, Safari, Chaps, and Notorious.
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